We live immersed in an increasingly automated world, where we all tend to live mechanically, with our eyes and minds glued to PCs and smartphones, where everything is a continuous virtual exchange and never real, never tangible.

We live immersed in an increasingly automated world, where we all tend to live mechanically, with our eyes and minds glued to PCs and smartphones, where everything is a continuous virtual exchange and never real, never tangible.

When we thought about what Mhodì’s brand should look like, the reference to Charlie Chaplin’s “Modern Times” was a natural one for us.
We wanted to be able to encapsulate in a single image the idea of free music, outside the box, outside the conventional gears.
We live immersed in an increasingly automated world, where we all tend to live mechanically, with our eyes and minds glued to PCs and smartphones, where everything is a constant virtual exchange and never real, never tangible.
We are constantly bombarded with images and stereotypes that extol perfection: the perfect makeup, the perfect physique, the expensive car, the luxurious house, the right place, the right friend, the right time.
But what is “right” about it?
What is it that makes a person “right”?
His success in life? But what does success mean?
Succèsso s. m. [from Latin successus -us “occurrence, good outcome,” d. of succedĕre, in the significant of “to come about” and in the significant of “to succeed, to have good outcome”]. – (Treccani)
This word actually has such a broad meaning and yet it is used in an incredibly limited and limiting way. It seems that the world goes out of its way to make us understand that if we are not in the mechanism, in the gear, we are out.
Outside of everything.
It is precisely from this reflection that Mhodì was born.
Because behind a job like ours there cannot and should not be an automated assembly line, because music is creativity, at all its levels.
Yet even in the art world there are pre-established mechanisms, and we have deliberately chosen to be outside of them. To not conform to the rules dictated by a market whose fates are always moved by a few puppeteers.
Music is work, it is true. And it is very serious and very difficult work.
But we are all free to choose to work as we see fit, not submitting to what “the market” says but simply doing what we like and what excites us.
And we at Mhodì need to be free, to have always new stimuli, curiosity and the right attention in listening and discovering the music of quality artists from all over the world.

When we thought about what Mhodì’s brand should look like, the reference to Charlie Chaplin’s “Modern Times” was a natural one for us.
We wanted to be able to encapsulate in a single image the idea of free music, outside the box, outside the conventional gears.
We live immersed in an increasingly automated world, where we all tend to live mechanically, with our eyes and minds glued to PCs and smartphones, where everything is a constant virtual exchange and never real, never tangible.
We are constantly bombarded with images and stereotypes that extol perfection: the perfect makeup, the perfect physique, the expensive car, the luxurious house, the right place, the right friend, the right time.
But what is “right” about it?
What is it that makes a person “right”?
His success in life? But what does success mean?
Succèsso s. m. [from Latin successus -us “occurrence, good outcome,” d. of succedĕre, in the significant of “to come about” and in the significant of “to succeed, to have good outcome”]. – (Treccani)
This word actually has such a broad meaning and yet it is used in an incredibly limited and limiting way. It seems that the world goes out of its way to make us understand that if we are not in the mechanism, in the gear, we are out.
Outside of everything.
It is precisely from this reflection that Mhodì was born.
Because behind a job like ours there cannot and should not be an automated assembly line, because music is creativity, at all its levels.
Yet even in the art world there are pre-established mechanisms, and we have deliberately chosen to be outside of them. To not conform to the rules dictated by a market whose fates are always moved by a few puppeteers.
Music is work, it is true. And it is very serious and very difficult work.
But we are all free to choose to work as we see fit, not submitting to what “the market” says but simply doing what we like and what excites us.
And we at Mhodì need to be free, to have always new stimuli, curiosity and the right attention in listening and discovering the music of quality artists from all over the world.